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Moët & Chandon, Impérial Rosé Brut NV

Sparkling roséFranceNV

By Daniel Min · Tasted 2019-11-28 · Published 2026-09-13 · Updated 2026-09-13

In one paragraphMoët & Chandon Impérial Rosé Brut NV is a non-vintage rosé sparkling wine from Moët & Chandon (founded 1743, the world's largest Champagne house). The base blend is 40–50% Pinot Noir, 30–40% Pinot Meunier and 10–20% Chardonnay, with roughly 20% still red Pinot Noir wine added for color and structure (the assemblage method). Dosage is 9 g/L, alcohol 12.5%. Launched in 1996, it's the rosé version of the flagship Impérial Brut. Vivino's community of 32,773 averages 4.1; Decanter scored it 90 (Anne Krebiehl MW, 2020). Overseas retail is US$61 per 750ml ex-tax (Wine-Searcher, Sept 2026). Expect a light, bright style of strawberry, raspberry, cream and brioche.

Moët & Chandon, Impérial Rosé Brut NV bottle — my own photo, 2019.11 — Photo: Daniel Min, 2019.11 (Vivino log)

3.5

Father's rating / 5 ★★★½☆

4.1

Vivino NV vintage average (32773 ratings)

90 / 100 (Decanter, Anne Krebiehl MW, 2020)

World average US$61

World average price (Wine-Searcher)

At a glance

Producer

Moët & Chandon

Region

France · Champagne

Grapes

Pinot Noir 40–50% · Pinot Meunier 30–40% · Chardonnay 10–20% (+ ~20% still red Pinot Noir for color)

Alcohol

12.5%

Style

Medium-bodied, high acidity and fizz (Vivino: French Champagne)

Drinking window (Vivino)

No window listed (NV, drink on release)

Food pairing

Pork, Shellfish, Rich fish (salmon, tuna, etc.), Mild and soft cheese

World average price

World average US$61 / 750ml (ex-tax, Wine-Searcher, Sept 2026)

In one line

3.5/5 — lower than Vivino's 4.1 average · world avg price US$61 · The standard rosé from the world's largest Champagne house.

Decanter 90 (2020) · numerous unnamed critic entries on Vivino ranging 83–96 (some published 1993–2017)

Market note: Founded in 1743, Moët & Chandon is now, under LVMH, the world's largest Champagne house. Impérial Rosé, launched in 1996, is the house's standard rosé — a tier below the prestige cuvée Dom Pérignon and below grower Champagnes. Against the other Champagnes covered in this magazine, Veuve Clicquot Yellow Label (4.5), Dom Pérignon 2008 (5.0) and Charles Dauteuil Blanc de Blancs Grand Cru (4.5) all rank above this rosé (3.5).

Father's note — Daniel Min

Original author of the notes

2019-11-28 3.5 ★★★½☆

peartoast

“Pear, toast, a little bit cherry.”

Min Haru Aspiring sommelier Level 1 · Cork

peartoastA memory from November, at twenty-one

What I learned today: a pretty color opens the heart first, and afterwards the nose quietly writes down its share.

Thursday, payday. On the way home from work I bought Mom a scarf. Pale pink. She'd said her neck gets cold when she's standing at the bakery oven and the door opens. I put the paper bag under the counter and sat down.

"A good day today?" Master Seo asked, and didn't wait for an answer. Pink bubbles rose in the flute. The same color as the scarf. Pear, toasted bread, and just a little cherry.

The smell of toasted bread brought the kitchen back first. Late autumn when I was twenty-one, a Thursday night white with frost. The glass Father poured from the cloth-wrapped bottle was pink. "It's pink!" I said, and lifted the glass to the light before anything else. It was so pretty I looked at it a long time before I drank. Father took a sip and didn't gaze at his glass for long. I don't know the bottle's name.

The notebook has one line: "Pear, toast, a little bit cherry." Three and a half stars, on the low side among the Champagnes in Father's notebook. That day I fell for the color; Father wrote down the scent instead. Cherry, he wrote, "a little bit." Father's scale was honest. Honest enough to sting a little.

At home I wrapped the scarf around Mom's neck. She stood in front of the mirror for a long time. What I learned today: a pretty color opens the heart first, and afterwards the nose quietly writes down its share.

Haru — Payday, on the way home: Haru holds up a pale pink scarf in both hands, smiling with satisfaction. — **Haru** Payday, on the way home: Haru holds up a pale pink scarf in both hands, smiling with satisfaction.

What this wine is

Founded by Claude Moët in 1743, the house became famous through Napoleon's patronage and, after merging with Hennessy in 1971, is now the world's largest Champagne house under LVMH. Impérial Rosé Brut is the rosé version of the house's flagship Impérial Brut, launched in 1996.

The blend runs 40–50% Pinot Noir, 30–40% Pinot Meunier and 10–20% Chardonnay, with about 20% still red Pinot Noir wine blended in for color and red-fruit character — the assemblage method. Dosage is 9 g/L, alcohol 12.5%. The producer describes it as "lovely, aromatic and expressive," with a round, intense palate of fruit and floral notes and a subtle peppery edge.

Haru — "A good day today?" As Master Seo sets down a pink flute, Haru points sneakily at the paper bag by her feet. — **Haru** "A good day today?" As Master Seo sets down a pink flute, Haru points sneakily at the paper bag by her feet.

What the world says

Decanter's Anne Krebiehl MW scored it 90 in March 2020: "A very fruity, ready, vivid nose" of cherry and red apple, with a palate that's "very light, juicy, foamy, easy and fresh" and "a soft body" that stays "rounded, pliable and supple" (drinking window 2020–2021). Vivino also carries several unnamed critic entries scored 83–96, some dating back to 1993.

The Vivino community of 32,773 averages 4.1, with 79% at 4 stars or above. Keywords run strawberry, raspberry, cherry; citrus, lemon, grapefruit; apple, peach; cream, yeast; brioche, toast — a bright, yeasty profile typical of a standard rosé Champagne. Structure: acidity 4.2 and fizziness 4.3, both very high, with intensity at 3.7.

"Gorgeous pastel rose colored. Nose is of red delicious apple, red crunchy fruit..." — Vivino review, Nov 2025, 4.2 stars

"Slight amber gold in colour, candy floss, strawberry candy, honey and slightly low acidity." — Vivino review, Dec 2023, 4.1 stars

"A classic in rosé, you can't go wrong with it! Shining salmon color, tempting nose of red fruits, strawberry, brioche and noble yeast. Perfect harmony, acidity well integrated, medium-plus finish." — Vivino review, Dec 2022, 4.1 stars, quoting "91 points, drink now until 2025"

Haru — Late autumn at twenty-one, a frosty night. "It's pink!" Haru lifts the pink glass up to the table lamp. — **Haru** Late autumn at twenty-one, a frosty night. "It's pink!" Haru lifts the pink glass up to the table lamp.

How I drank it

November 28, 2019, 3.5 stars. The note is six words: "Pear, toast, a little bit cherry."

Earlier that month, on November 13, I gave Veuve Clicquot Brut (Carte Jaune) NV a 4.5 and a Charles Dauteuil Blanc de Blancs Grand Cru NV a 4.5, and on December 1 I gave Dom Pérignon 2008 a 5.0. Of the four Champagnes covered in this magazine, Impérial Rosé's 3.5 is the lowest.

My 3.5 sits 0.6 below the Vivino community's 4.1, though it points the same direction as Decanter's 90 — both read it as light and pleasant rather than exceptional. No re-tasting is on record.

Haru — Hugging the paper bag at the front door, Haru takes one breath and presses the doorbell. — **Haru** Hugging the paper bag at the front door, Haru takes one breath and presses the doorbell.

Where this wine shows up

From this magazine Ten Champagnes, ranked by my own score — from Krug to supermarket bottles · 2026.09

From Krug Grande Cuvée to a non-vintage hypermarket bottle, ten Champagnes noted on this magazine, ranked by one consistent yardstick — my own score out of 5 — and lined up against Vivino averages and Wine-Searcher world averages.

From this magazine Wines You Can Buy at Korean Hypermarkets — Only the Ones I've Actually Tasted · 2026.09

"Top 5 Wines at E-Mart" articles are everywhere, but few are written by someone who has actually drunk the bottle. This picks five wines that already have a note on this magazine and a documented sighting on a Korean hypermarket shelf, with my score set next to Vivino's.

Vivino community data

NV vintage rating distribution (32773 ratings, average 4.1)

5★		5342 (16%)
4★		20563 (63%)
3★		6135 (19%)
2★		565 (2%)
1★		168 (1%)

Most-mentioned aromas

Family	Mentions	Top keywords
Red fruit	1863	strawberry 883 · raspberry 520 · cherry 148 · red fruit 111 · wild strawberry 52
Citrus	721	citrus 315 · lemon 123 · grapefruit 116 · orange 52 · lime 48
Stone fruit & apple	576	apple 201 · peach 150 · green apple 96 · pear 55 · apricot 33
Dairy & lees	516	cream 282 · yeast 176 · cheese 28 · toasted bread 12 · sourdough 5
Nut & toast	504	brioche 298 · toast 104 · biscuit 40 · almond 24 · nutty 18
Earth & mineral	275	minerals 136 · honey 41 · stone 30 · chalk 15 · smoke 10
Oak	117	butter 36 · vanilla 33 · chocolate 12 · oak 12 · pastry 10

Structure: Acidity 4.2/5 · Fizziness 4.3/5 · Intensity 3.7/5

Average by vintage (all vintages: 32773 ratings, average 4.1)

Vintage	Average	Ratings

Other wines Father scored 3.5 →

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Frequently asked questions

What kind of wine is Moët Impérial Rosé?

A non-vintage rosé Champagne from Moët & Chandon in France. Pinot Noir, Pinot Meunier and Chardonnay blended with about 20% still red Pinot Noir wine, 12.5% alcohol. Vivino's 32,773 ratings average 4.1, and Decanter scored it 90.

How much does it cost?

World average price: US$61 per 750ml ex-tax (Wine-Searcher, Sept 2026). Will be updated once confirmed.

What food pairs well with it?

Pork, shellfish, rich fish like salmon or tuna, and mild cheese.

How does it compare to Dom Pérignon or Veuve Clicquot?

Impérial Rosé is Moët's standard house rosé, a tier below a prestige cuvée like Dom Pérignon or Veuve Clicquot's Yellow Label. In this magazine's own record, Veuve Clicquot scored 4.5, Dom Pérignon 5.0 and Charles Dauteuil 4.5, while Impérial Rosé came in lowest at 3.5.

Links & sources

View on Vivino · Prices on Wine-Searcher

Moët & Chandon, Impérial Rosé Brut NV

At a glance

In one line

Father's note — Daniel Min

What this wine is

What the world says

How I drank it

Where this wine shows up

Vivino community data

NV vintage rating distribution (32773 ratings, average 4.1)

Most-mentioned aromas

Average by vintage (all vintages: 32773 ratings, average 4.1)

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